Sweet Tooth Hotel’s Fiber Art Installation “Intangible” Opens to the Public

June 12, 2020
FOR IMMEDIATE RELEASE
Contact: Sarah Guenther-Moore
972-325-7232

Sweet Tooth Hotel’s Fiber Art Installation “Intangible” Opens to the Public
Highly Anticipated Exhibit Features Over 2.5 Million Feet of Yarn

DALLAS (June 15, 2020) – The yarn and fiber exhibit “Intangible” has been long awaited in the Dallas community. Originally slated to open on April 18, the date had to be postponed once due to COVID-19 and again due to curfews in Dallas. With the green light given by the state of Texas for interactive art venues to start reopening and Dallas curfews lifted, “Intangible” opened to the public on Thursday, June 11. Many precautionary measures have been put into place to ensure the safety of guests.

“Intangible” showcases an all-female lineup of some of the top fiber artists from around the United States with purposefully different backgrounds and voices. Artists include Yarn-Bomb Extraordinaire London Kaye (Los Angeles, CA), Fiber Artist Niki Dionne (Dallas, TX), Muralist and Illustrator Alli Koch (Dallas, TX), Fiber Artist Jackie Lawrence (Denton, TX), Installation Fiber Artist and Yarn Bomber Hannah Busekrus (Austin, TX), Crochet Designer Twinkie Chan (San Francisco, CA), Textile Designer Molly Sydnor (Dallas, TX), Dallas Yarn Bomber Co-Founder Sally Ackerman (Dallas, TX), Knit Artist Joanna Lin (Dallas, TX) and Embroidery Artist Kara Herman (Denton, TX). Each artist has been given a dedicated space to create their own whimsical world made from fiber and members from Sweet Tooth Hotel’s partner Craft Yarn Council provided all of the yarn for the installation.

Originally intended to be highly interactive and touchable, guests are now able to walk through and explore all installations fully, but interactive props are inaccessible or removed. This will allow for staff to easily sanitize and clean commonly used areas in between each time slot.

“By definition, Intangible means unable to be touched or grasped; not having physical presence. We originally named this installation in humor since fiber art is a completely tactile form of art, but now it has taken on a more important meaning for us,” said Sweet Tooth Hotel Founder Jencey Keeton. “We’ve realized even more how thankful we are to share the world of art and inspiration with our guests, creating meaningful experiences which lead to a joy that, while intangible, is very real.”

Though certain elements aren’t as interactive as they would’ve been before COVID-19, the installation still provides an immersive experience that is not only Instagrammable, but educational as well. Throughout “Intangible,” guests will be able to experience and learn about almost every technique of yarn and fiber art known in the universe, including amigurumi, crochet, embroidery, knitting, latch hooking, nuno felting, pom poms, hand tufting and weaving.

Yarn companies Lion Brand Yarn, Yarnspirations, Red Heart and LoveCrafts, members of the Craft Yarn Council, provided all of the yarn needed for the artists’ installations. All in all, they have donated over 2.5 million feet of yarn; the equivalent of 475 miles or 8,364 football fields.

The bar features an installation created by volunteers of Craft Yarn Council’s charity Warm Up America! It showcases 7” by 9” knit and crochet sections that are typically sewn into blankets for people in need. The installation’s sections will be made into 15 child-sized blankets after Intangible closes to be donated to local charities. Sweet Tooth Hotel is also donating one dollar per ticket sold to Warm Up America! to help the charity provide warm items to people in need.

“We have been working on this installation for a year and a half and we’re so excited for Intangible to finally be able to safely open,” said Jenny Bessonette, executive director of the Craft Yarn Council. “We wanted to find a way to show people that yarn is cool and that there is so much you can do with it beyond how you see it portrayed in pop culture. We hope this installation shows people that yarn can be used in innovative and inspiring ways to create art.”

Tickets are available on sweettoothhotel.com, $20 for adults, $15 for children 2-12 and $17 for students, senior citizens and military. Hours of entry are Tuesday - Saturday: 12:00pm – 8:00pm and Sunday: 12:00pm – 7:00pm.


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SWEET TOOTH HOTEL
Sweet Tooth Hotel brings together work by some of Dallas’s most innovative artists and a curated selection of products and art to purchase in their gift shop. The Sweet Tooth Hotel is currently a 5,000 sq. ft. experiential art venue and cafe in Dallas’s Victory Park, and their fourth installation “Intangible” opens spring 2020. Concepted by husband and wife, Cole and Jencey Keeton, the first installation of Sweet Tooth Hotel delivered five sugar-themed rooms based on popular treats. Ongoing chapters of Sweet Tooth Hotel will reveal new themes and concepts for guests to explore yearly in their permanent gallery space.

CRAFT YARN COUNCIL
The Craft Yarn Council (CYC) represents the leading yarn companies, accessory manufacturers, magazines, book publishers and consultants in the yarn industry. For more than 35 years the council has sponsored a wide range of promotional and educational programs, including its highly acclaimed Certified Instructors Program and its popular I Love Yarn Day event (the second Friday in October), which offers a virtual meeting place for the nation's knitters and crocheters.