Zembula is a software company that has come up with the best and most effective way for brands to capture more emails on their sites - interactive content.

Founded by Robert Haydock and Carl-Einer Thorner in 2013, Zembula’s mission is to bring their innovative technology to all businesses, big and small, and allow them to create sophisticated interactive content with no coding necessary. Zembula provides marketers with an entirely new way to engage and convert their audience that takes advantage of the mobile & touch-enabled world that we now live in.

Zembula’s first interactive experience type, Scratch-it, is a digital scratch-off that reveals a hidden image, email capture form, and call-to-action. This reveal-based marketing uses several principles of psychology that influence human behavior like curiosity, FOMO, and the Near Miss Theory and are a large reason why Scratch-its have been so successful. Zembula also offers other types of interactions such as Pull-it, Slide-it, Zip-it, Peel-it, and more.

Zembula customers include both B2B and B2C marketers from companies such as Staples, Verizon Fios, Fossil, Sandals, Marriott, Time/People Magazine and Bistro MD.

In March of 2018 Zembula closed a $2.9 million round from existing investors that included the conversion of $1.6 million in convertible debt. Investors include Jason Calacanis & Portland Seed Fund.

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