Create a professional press kitfor your startup

It doesn’t matter what industry your startup is in, you need a way for journalists to get information about your company. A startup press kit or digital media kit will go a long way in getting your details out there. After all, journalists are under a lot of pressure to get articles published quickly. If you can give them pertinent information in an organized fashion, they will choose to report on your startup rather than a less organized one.

Once you start getting attention for your company, the positive effects only compound. A positive news article is like a free advertisement. And after reading some of your articles, more websites will be keen to discuss your startup too.

Here is a rudimentary startup press kit template based on the information we have people fill in at PKH.

• Include all company details
• Bios and headshots
• Images, logos, and videos
• Samples of press releases and media coverage
• Links to your social media, blog, and similar pages
• Awards and recognition received alongside testimonials
• Downloads to learn more about your startup
• Contact info

Startup press kit software takes all the hassle out of designing a press kit yourself. It gives journalists all the information they need to write an accurate report on your company. Using this software, you’ll be able to plug in those relevant details and let the software arrange it into a nice press kit that’s easy to parse through. Publishing your press kit only takes a click of a button.

Not to mention, journalists are pretty busy people. 45% are juggling 5 or more topics at a time. If you make their lives easy with a beautiful press kit, they’ll be more willing to report on you.

If you need a fast, easy-to-use solution for your startup, PressKitHero is right for you. Especially if you’re working on a shoestring budget. Not to mention, it gives you complete control over your PR instead of leaving it in the hands of others.

Fortunately, our press kits don’t require any code and you can easily set them up by clicking a button. Justsign upfor free to get started.

Press kits are a fantastic way to get your message across to journalists and others quickly. While you might think that people have short attention spans these days, you can solve this problem with effective organization. Segment your press kit into specific sections for contact info, photographs, and more, and make them accessible at the click of a button.

A media kit is a simple overview of your brand and serves a similar purpose to a press kit. However, a press kit usually contains a bit more detail. Moreover, you might release a press kit about a specific event. For instance, if you release a new product, you would be well-advised to create a press kit associated with it so that journalists can report on the product easily.

This all depends on how you decide to organize your press kit. In general, the speed at which your visitors find information is more important than anything else. So, if you’re using a PDF, keep it to two pages maximum unless absolutely necessary.However, by using PKH for your press kit, you’ll be able to add a lot more content. Since we give your press kit a sidebar for navigation, visitors can easily navigate through your press kit even if you have more than two pages of information.

For a good example of an electronic press kit, take a look at our Pied Piper demo. It gives you all the information you would ever need to broadcast in an extremely concise way. It incorporates plenty of high-quality images and videos that a journalist might want to add to an article.There is also ample opportunity for Pied Piper to boost their social links and encourage research. Case in point, it invites in-depth researchers to explore their whitepaper and other relevant materials in the downloads section.