In business, public perception is everything. If you don't have a good handle on how you're being perceived by the public, it can come back to bite you—hard.
That's why 87% of executives say that PR is one of their top priorities.
But it's not always easy to stay on top of things. In a world where media and social media cycles move at lightning speed, you need to have a good system for monitoring and managing your company's public image.
That's where PR & media relations software (like Prowly) comes in.
Prowly is a great tool for managing your company's public image, but it's not the only one out there. In this article, PressKitHero will be taking a look at a few of the best alternatives to Prowly depending on your needs.
Earlier, I referred to Prowly as “PR & media relations software”. But what exactly is that?
PR & media relations software is a type of software designed to help businesses and PR agencies manage their (or their clients) relationships with the media. This can include everything from pitching stories to journalists to monitoring your company's coverage in the news.
There are a lot of different features that PR & media relations software can offer, but some of the most common ones include:
Now, it's time to take a look at some of the best alternatives to Prowly.
If you're looking for a budget-friendly alternative to Prowly or want a tool that supports your hands-on approach to PR, PressKitHero is a great option.
PressKitHero helps you build modern, comprehensive, and professional press kits that fill journalists in on all the important information they need about your company, including:
The press kits you build are hosted at custom domains (e.g., press.yourcompany.com), making them easy to share with journalists and media professionals. Plus, PressKitHero costs a fraction of what most other PR tools do.
If you're working at a big PR agency or enterprise company, Cision is likely the best alternative to Prowly out there.
Cision offers all of the features you'd expect from a top-tier PR tool, including a newsroom, media monitoring, press list management, and more. But where Cision really shines is in its ability to help you manage your client's relationships with the media.
Cision's Agency Cloud platform gives PR agencies everything they need to manage their clients' media relations, from high-level overviews of media coverage to detailed reports on individual pitches. This makes it easy for agencies to keep their clients happy and demonstrate the value of their work.
Cision doesn't publicly disclose its pricing (you need to request it), but it's safe to say that it's not cheap. If you're working at a big agency or enterprise company, Cision is likely worth the cost.
Muck Rack is a media relations tool that's designed to help you find journalists to pitch to and track your success rate.
Muck Rack's platform includes a database of over 1 million journalists consolidated by cutting-edge crawling technology and a team of in-house PR expert. You can use Muck Rack's search engine to find journalists by keyword, beat, location, or other criteria.
Muck Rack also offers a suite of tools to help you track your pitching success, including the ability to:
If you're looking for a tool to help you with your media outreach, Muck Rack is a great option.
Muck Rack keeps its pricing under wraps, but you can request a demo to get an idea of what it would cost for your specific needs.
Prezly is an all-in-one communications tool that's designed to support PR, IR, and marketing teams. If you're looking for a tool that can do it all, Prezly is a great option.
Prezly's newsroom lets you track all of your company's media coverage in one place, and its media monitoring tool can help you identify potential PR crises early. Plus, Prezly's CRM features make it easy to manage your relationships with journalists, investors, and other important stakeholders.
For some businesses, monitoring written mentions isn't enough. That's where Critical Mention comes in.
Critical Mention is a media monitoring tool that gives you the ability to track brand mentions in traditional news sources, but also:
Critical Mention collects data from over 100,000 sources and can send you real-time alerts and comprehensive reports whenever your brand is mentioned. This makes it a great option for companies that need to track their media coverage across multiple channels.
Critical Mention creates custom packages based on need. You can request a quote on their website.
Building coverage reports is one of the most tedious aspects of PR—but it's necessary if you want to demonstrate the value of your work to clients or bosses.
CoverageBook is a reporting tool that makes it easy to create beautiful, shareable reports in minutes. Simply connect your coverage links, and CoverageBook will automatically pull in all of your media coverage. Then, you can use CoverageBook's drag-and-drop builder to create custom reports in seconds—complete with credible PR metrics.
CoverageBook also offers a suite of analytics tools to help you track your progress over time and identify areas for improvement.
PR.co is a tool that's designed to help agencies and businesses manage their newsrooms. With pr.co, you can:
Plus, pr.co integrates with a number of other PR tools, making it easy to consolidate your workflows. If you're looking for a tool to help you manage your company's newsroom, pr.co is a great option.
PR.co charges a flat rate of €492/month for full access to its features.
Press Hunt is a tool that helps you connect with influencers and build relationships with the press. With Press Hunt, you can:
Press Hunt can also act as a PR agency, working on your behalf to secure media placements. This makes it a great option for companies that don't have in-house PR teams.
Whether you're a startup or a large company, getting media coverage can be a challenge. But with PressKitHero, you can make it easy for journalists to share your story.
PressKitHero is a tool that helps you create beautiful press kits that tell your story in an engaging way. Plus, PressKitHero makes it easy for journalists to find the information they need and share your story with their audience.
Sign up for free and see for yourself!